Bryan is the founder of NexGen Fitness and has been our CEO since our inception in 2012. After obtaining his Bachelor of Science degree in Exercise Science / Exercise Physiology from the University of Oklahoma, Bryan began his entrepreneurial journey by launching and running a successful small personal training studio in north Dallas. In the hopes of creating something more unique and inspired, potentially paving a path to success for not only himself, but also for others, Bryan sold his first business and founded NexGen Fitness in Frisco, TX. Bryan’s vision encompassed creating upscale, private, personal training studios that allowed for client privacy and the chance to work with the best trainers in the industry, in a setting unlike any other. High aspirations led to grand results, as NexGen Fitness has flourished under Bryan’s committed leadership. From the start, Bryan and his team have worked to hone the company’s processes, procedures, and programs to create a repeatable and profitable operating system that can be implemented at all new locations. Bryan spends each day striving to bring NexGen Fitness to the next level while expanding its concept. Day in and day out, you’ll find Bryan continually working to improve the NexGen Fitness business model and client experience, resulting in greater success across all studios.

Jenny is the co-founder of NexGen Fitness and currently serves as the Director of Programing and Strategy. She received her Masters of Physical Therapy degree from the University of Oklahoma in 2008. Her clinical practice experience is diverse and includes rehabilitation, exercise prescription, and functional management of a variety of clients and patients, movement impairments, injuries, and health conditions. She has also been an integral part of the growth, vision, and planning processes throughout the history of NexGen Fitness. Her knowledge of how the body functions combined with her understanding of the company’s purpose and procedures makes her a vital asset to NexGen Fitness.

Paula is the Chief Financial Officer of NexGen Fitness Franchising Corporation. After obtaining her Bachelor of Science degree in Accounting from the University of Texas – Permian Basin, Paula began her career with a big 8 accounting firm. After many years working in public accounting, Paula transitioned into a position in industry. For 15 years she was the Director of Internal Audit for a nationwide Fortune 500 company. Paula has a total of over thirty years of experience in accounting, audit, and corporate management. She has spent years ensuring that companies are operating with integrity, honesty and that they are financially sound. As CFO of NexGen Fitness Franchising Corporation she strives to ensure the company continues to move in the right direction, ultimately helping to ensure success for all members of the NexGen family.

Brian has been in the personal training industry for over 20 years, most recently being a multi-unit owner with NexGen Fitness. He currently holds multiple personal training certifications including the National Academy of Sports Medicine. Brian is always working to expand his knowledge so he can best serve NexGen’s clients and franchisees, and he loves using his platform to serve others. Over the course of his career Brian has trained more than 40,000 sessions and observed more than 60,000 sessions. Brian is also an Army veteran who completed a tour in Iraq during 2010. His background in personal training and success in running multiple studios, coupled with his ability to push trainers and clients to be the very best version of themselves makes Brian the perfect fit for NexGen Fitness.

Bryson serves as the Director of Business Operations for NexGen Fitness. After receiving a Bachelor of Science in Business Management from Dallas Christian College, he has used his knowledge and experience to help lead organizations in growth, efficiency and excellence in culture experience. His passion for serving people makes him a great fit to contribute to the positive culture at NexGen Fitness.

Sherri Coale served as the head women’s basketball coach at the University of Oklahoma for 25 years. While there she built a powerhouse program in Norman that appeared in 19 straight NCAA tournaments and competed in three Final Fours. Among numerous other honors, Sherri is a member of the Women’s Basketball Hall of Fame. In addition to competitive excellence both nationally and internationally, Sherri Coale has received numerous accolades and recognitions for her players’ performance academically as well as their team community service through the years. Maximizing her players’ skills both on and off the court has always been her goal. Sherri is currently serving as the Culture Coach for NexGen Fitness, using her skills to ensure that NexGen team members and franchisees have the best possible environment within which to operate at their highest capabilities.

Olivia is a Registered Dietitian with dual Bachelor’s degrees in Nutritional Science and Health and Exercise Science, as well as a Master’s Degree in Dietetics. Olivia found her passion for nutrition at a young age when she realized how big a role nutrition plays in our everyday lives. Olivia uses her knowledge as a Registered Dietitian help NexGen’s clients optimize their health through nutrition. It is Olivia’s passion to help the clients of all NexGen Fitness studios easily determine the most realistic way to optimize both their physical and mental health utilizing nutrition.

David is the Project Management Specialist at NexGen Fitness Franchising Corporation. David began his career as a Project Manager for a telecommunications engineering firm in Dallas, TX. After a few years as a Project Manager, David decided to follow his passion for fitness, leading him to change careers and make the leap into personal training. David has been part of NexGen Fitness for over 8 years and has held multiple positions throughout the company. He is now a proud NexGen Fitness Franchise Owner as well. David has taken his skills as a project manager, along with his abundant knowledge of NexGen Fitness operations, and dedicated them to assisting and improving the Franchisee’s experience throughout the new studio opening process.